Up Dharma Down is a Manila-based band that has taken apart and interestingly combined musical boundaries in their songs. Many of their listeners have tried to give their music a tag, but even the four of them attest to the fact that the only way to understand this nameless genre is to press play.
BBC U.K. thru Mark Cole’s radio show and Time Magazine Asia have helped push their music internationally. They have played in regional music festivals, received numerous nominations and garnered recognition for their work from local and international award-giving bodies.
With the recognizable charm of the band as part of independent label Terno Recordings, their sound has crossed-over to commercial success. Well-known brands like Lipton, Coke, and Mcdonald’s have closely worked with the band in previous campaigns. They are currently brand ambassadors of Puma.
Their debut album, Fragmented hit #1 and stayed in the charts for weeks from its release in early 2006. The four continue to receive even more approval from critics and musicians all over the globe since launching their sophomore effort, Bipolar, in 2008.
A generic goal of putting two and two together has managed to branch out to something promising. The band may never succeed in putting a name to their sound, but everybody knows how their sound may soon give music a new name.